WordPress is one of the most popular platforms in the world to create websites, blogs, directories and even e-commerce stores. It’s easy to use and set up. In the last few years, I have seen many more people jumping on the WordPress platform. This is especially true for e-commerce platforms that are being powered by WooCommerce, the most popular shopping cart and e-commerce on WordPress.
Build a Blog
One of the best ways for small businesses to increase their online presence is to start on content marketing. In the context of SMEs, content marketing typically means that they should be starting a blog. Companies that blog tend to have more leads and sales than companies that do not.
When it comes to writing a blog, quality is more important than quantity. Take your time to write content that your audience finds valuable rather than just trying to put as much words on a page. You want to be able to bring your ideal customer persona to your website, so write a good blend of articles that both attracts them and showcases your expertise in your field.
In each blog post, ensure to add internal links to make the visitor flow better over time. WooCommerce also allows you to add your products to each post because of its convenient shortcode system.
Improve Your Search Engine Optimisation (SEO)
Spend more time and money on improving your search engine optimisation. For the uninitiated, SEO refers to how well your website does or ranks in organic search engines such as Google or Yahoo or Yandex. When you rank in the first page of your desired keywords, you will start getting more traffic from people who are already searching for your product or product categories. This is highly targeted traffic as they are already searching for your products.
Since you’re already on the WordPress CMS, you can use a SEO plugin to help you improve your search rankings. Among the most popular ones are Yoast SEO plugin and the All-in-One SEO plugin.
Register with Google My Business
If you also have a physical shop location, an excellent option would be for you to add your location to Google My Business. This platform is powered by Google and allows you to claim your listings on Google Maps and add even more information on it such as phone number, opening hours and so on. Creating or claiming your listing on Google My Business also improves your search engine rankings, specifically your local search results. If someone close to your location searches for your service or product, then there’s a good chance that your listing will appear in the local search results.
Build a Social Media Following
Social media is one of Singapore’s favourite pastimes. Whoever your target customer might be, you can be sure that they are on at least one social media platform. When you build your presence on Facebook, LinkedIn, Instagram and so on, you are able to reach an entirely new group of people that you would not have had the chance to talk to before. Social media can be both time consuming and tricky though, so make sure that you have spent the time creating a proper engagement and promotion plan instead of just jumping into the fray blind and optimistic. There are many social media horror stories of brands that did just that.
Increasing Traffic to Your WooCommerce Website
Do you have any other tips that we can use to help increase traffic to our e-commerce or WooCommerce sites? Share with us on the comments section below and we’ll be sure to add them to our existing list of tips.