The more I delve into my studies and learn about web design, the interested I am in the related discipline of search engine optimisation, also known as SEO. The last few weeks, I have spent many hours researching how Google treats both on-page optimisation and off-page optimisation like link building by reading reputable websites by both local SEO Singapore companies such as CloudRock as well as overseas ones like Hubspot. There are many guides out there but I thought that it would be good for me to create my own one as well so that others can share my perspective on what makes great SEO.
Getting Started with SEO
In response to many spammers trying to game their search engine algorithm, Google released several filters that penalises websites whenever it thinks that the site is employing undesirable methods to try to rank. The two main penalties are called Google Panda Penalty and Google Penguin Penalty. The Panda penalty stomps on sites that have thin, low quality content while the Penguin penalty is more concerned about the links pointing back to your site. You must make sure that your site is not hit by either penalties. The best way is to ensure that you follow Google’s webmaster guidelines.